All I hear when you talk is; Blog Blog Blog: An interview with Jitendra from BloggersIdeas.com

We sat down for an interview with the owner and founder of BloggersIdeas.com to learn more about integrating Blogging into your social media plan.

D: Thank you for taking the time to interview with ESM Social Media for BOSS Pro Net.  Please introduce yourself and give us a little background on what you do.

J: Hi, I am Jitendra Vaswani founder of bloggersideas.com, an internet marketing blog. I am from India and currently have a digital marketing agency digiexe.com.

Regarding my education; I have received my B.tech in I.T in 2012 from Rajasthan Technical University. After doing my B.tech I was introduced to online marketing by my best friend after I became uninterested in coding. When I entered into online marketing I was fascinated by SEO, Social media, blogging & other online marketing concepts so I started earning all of them. In turn I started my first official blog, Bloggersideas.com. Now I am focusing on growth of my new digital agency Digiexe.

D: What does your blog focus on and what style do you use?

J:  My blog currently focuses on the online marketing niche. Topics covered on my blog are: SEO, social media, link building , affiliate marketing strategies, WordPress issues & interviewing top online marketing experts on my blog. For my blog I had hired a team of writers & developers who are helping me with the growth of my blog.

Newbie bloggers who are looking to learn about blogging can definitely read my blog, they will find useful content posted on the website. They can learn how to blog, how to make money online and they have access to various online marketing resources.

Recently I shared how bloggers can make money with Google Adsense Alternatives. Do check out this post if you want to make money online through blogging.

Click here:  12 High Paying Best Google Adsense Alternatives for Bloggers

D:  Do you have a formula or any guidelines that you use for your blog content?

J: Yes I do have a formula for my blog content. I prepare a monthly plan for content strategies and weekly I schedule a meeting with my writer that covers what type of content can be useful for my blog readers and what will not work for my blog.

Planning is very important for blog content. If your content is not compelling readers will bounce from your blog easily but by offering valuable content to readers, it is for sure that readers will stick with your blog.

Many writers from around the world contact me for guest posts so I have prepared specific guidelines for them also. By visiting this feature on my blog you can see the guidelines to get an idea of how the process of planning works.

Proper guidelines always ensure that your blog will have unique & compelling content. Because I really care for my readers who are visiting my blog the user experience should always be good in order to get leads.

D:  How do you promote your blog?  What different channels do you use?

J: I promote my blog on various platforms. I use social media channels like Facebook, Twitter, Linkedin, G+, Reddit, Medium, Quora & other various channels.

I am also active on blogging communities like:

• Bizsugar.com
• Blokube.com
• Triberr.com
• Kingged.com
• Blogengage.com
• Tsu.co
• Scoop.it
• Rebelmouse.com
• Newsle.com

To get more traffic bloggers need to be active on social media & other blogging communities. Traffic is key to get sales from your blog. If bloggers wants to make money then relevant traffic is key to success. Be highly active on social media & make good relationship with folks from your niche. It will help to generate traffic & sales.

D:  How do you generate content and ideas for your blog?

J: I generate content on my blog through various online tools available, I have shared list of content marketing generation tools on my blog.

Using title generation tools like tweakyourbiz.com, portent.com, hubspot,contentcrew, etc.

These title generation tools are very helpful and will always help you to create awesome headlines. If your headlines are killer then there is good chance that readers will click on your headlines. So headlines should be enticing so that users click through.

20 Amazing Free Content Marketing Tools For Marketers

Always use these tools to create headlines.

Also these resources are great to get ideas for content and to see niche blog & check out what is trending in those blogs.  Research is also very important, once you have selected the title, start researching that topic thoroughly.

D:  What are some of your best blogging tips to get the best results?

J: Best blogging tips; Number one is that you always have to have great content for your blog. Make your blog content very strong. Research your content on good resources. Rephrase it in your own words and make it meaningful for your readers. By having researched the content on your blog, there is always a good chances that your blog will rank higher than your competitor. Blog design should be very good, If design is poor then users will have bad experience and not come back. Have great “call to action” buttons in your blog; have a subscription box, social media sharing plugins for sharing content like Facebook, Twitter, Pinterest etc and a “follow” button. Make your blog design kickass and offer something unique which other bloggers are not offering. By being highly active on social media there are good chances that bloggers will get best results by promoting their blog.

This question is endless I could write whole guide for it but I have stop here 😛

D:  Talk to us about tagging in blogs and why it is important and also how to use tagging to your advantage.

J: I am going to focus on tagging people in blogs.  Tagging other people in blogs always helps in the best way. Tagging other pro bloggers in your content & telling them that you have mentioned them in your article always brings more credibility & trust to your blog.

Tagging is best way to get traffic and more bloggers will know about your blog. But remember one thing; do not tag unnecessarily in your blog posts or some bloggers may get irritated and may never visit your blog again. Only tag them in relevant posts.

D:  We really appreciate your input and we wish you the best with your business! Thank you again for your time. 

Contact Jitendra at jitendravaswani50@gmail.com on his Facebook or through www.bloggersideas.com

Tweet-a-lee-deet: The Wonderful World of Twitter

“I tweeted…”,  “He tweeted at me…” and “I saw this tweet earlier on Twitter…” I’m sure you have heard one, if not all, of these phrases at some point.  This jargon comes from the wonderful world of Twitter.  Twitter is a social media platform where users are able to “tweet” a.k.a. post status updates on the forum using 140 characters or less.  140 characters is a pretty concise thought, and that is exactly why the creators; Jack Dorsey, Noah Glass, Evan Williams (no, not the cheap whiskey guy) and Biz Stone chose 140 characters… well not really.  The origin of the 140 characters is because Twitter was originally a mobile messaging based platform and messages were limited to 160 characters but an extra 20 were needed to create a unique weblink address/user name, hence the 140 characters.  But to make a long story short, Twitter only allows you to post 140 character status updates.

What in the world can you do with 140 characters?  Good question!

-Post a short description with a link to a photo that offers a weblink to content that is more involved.

-Post a short and concise status update or question

-Post a link to a blog has more content

-Respond to consumer comments and questions

-Give a quick shout out to your customers

-Ask a short-but-sweet question

-Post a link to a website that has more content

-Say something ridiculous or witty

-Re-tweet something that someone as already tweeted, that you find interesting or relevant

Why Twitter?

Twitter is a great way to keep in contact with your target audience.  It allows you to check trends and to see what your target market is “tweeting” (otherwise known as talking) about.  You can interact with them in a super casual way without having to invest too much time or effort and if you do it right, the results can be amazing.  Twitter is also a great way to promote your brand or business with flash updates and without being too overwhelming/overbearing.

All you need for Twitter is a good username (related to your business or brand), an e-mail address and a plan.  In a later blog we will discuss scheduling cohesive status updates across social media platforms.

As always, subscribe to the BOSS Pro Net blog for tips, tricks and updates on social media.

Yours Truly,

Danielle Maravelas from ESM Social Media for BPN

The Book of Faces. Facebook

In our first blog we talked briefly about Facebook.  To recap Facebook is a platform where people, businesses or brands can interconnect by posting, sharing and commenting on  different types of media.  We are also going to apply the theory that your Facebook is not used to generate sales but it is a tool for growing your customer base and building rapport and a strong relationship with your clientele.  In this blog we are going to focus on some tips on how to get the best use out of your Facebook page, for your business or brand.

-Make sure your Facebook page is set up as a business page or fan page and market it as your business or brand.  Keep it polished and professional and don’t forget to add all relevant contact information so that your business listing is complete.

-Do not make posts about what is going on in your personal life, keep things strictly business related.  Keep in mind that you are acting on behalf of your business.

-Focus your content on your audience’s needs and how your business will benefit them.

-Interact with your audience; respond to comments and answer or address questions that the consumer is asking.

-Call for action from your audience; ask them to share, visit your website or subscribe to your blog.

-Post legitimate and thought provoking content to engage your users.

-Join groups related to your target market so you can learn more about your target market and how they behave on Facebook,

-Like other business pages as your business page so that you can create a strong network and potentially get involved in some cross promotion with the said businesses.

-Check your Facebook periodically and update content accordingly, remember if you aren’t active on your Facebook page it is not going to do the work for you.

-Buying likes?  Think again.  Buying likes will get you the aesthetic appearance of having a big following but they most likely won’t be your desired target market, remember, it’s like buying friends, they will only be there because they are being paid to show up, but don’t expect anything out of it.

-Quality is always better than quantity.  You want to have a strong following but strength doesn’t always show in numbers in this case.  Having a small loyal base of “fans” is better than having hundreds of inactive and disengaged “fans” who don’t even remember that you exist.

and lastly…

-Make sure you use your brand imaging on your Facebook so that people can recognize your logo, trademark etc.

Subscribe to our blog for more tips, tricks and updates on social medai.

A Shift in the 4 P’s

If any of our readers have ever studied marketing or even business, you probably will remember the principle of the 4 P’s; Product, Price, Promotion & Placement.  The 4 P’s have been hammered into our heads as the most important aspects to define for your business marketing strategy.  But as long as everyone hasn’t been living under a rock for the past decade then we should all be in agreement that the way business is conducted has changed drastically.  In today’s business world, the consumer is flooded with; options, substitutions, a multitude of pricing points, quality levels and suppliers.  We no longer have just a few competitors to choose from, we have hundreds of thousands and they are located all around the world, the traditional business models we know and love are becoming obsolete and some flat out won’t work anymore.  I attended a Web 3.0 conference this past weekend in Mexico City and one of the topics of the conference was the new 4 P’s of marketing.  The Harvard Business Review recently wrote an article regarding the new shift in the 4 P’s:

1. From Products to Solutions

2. From Place to Access

3. From Price to Value

4. From Promotion to Education

The acronym they use for the new 4 P’s is SAVE.  Read the article here. 

Consult with BPN today to find out how we can help you get your business shifted from the 4 P’s to SAVE.  www.BOSSProNet.com