How to Engage Users

Let’s say that you have created some social media pages and accounts.  Now what?

The whole point of having these accounts is to pull users to your account so that they “follow” you.  You want them to be getting updates, to know more about your business/service/product/whatever.  But the most important thing you want out of all of this???

You want to engage them.  What good is your page if no one is talking about it? What good is your page if no one is actually looking at it or giving you feedback?  You might as well be talking to a wall (no pun intended).

Let’s go over the goals of Social Media:

-For users to “Share” your content and direct others to your content

-For users to talk about your content

-For users to respond to your content positively and sometimes even negatively (this can be used as constructive feedback)

So how do you do this?

  1. Generate interesting and relevant content.  Do we care what you ate for breakfast? NO.  Do we care if you met your monthly sales goals? Probably not.  Do we care if you are introducing a new cutting edge design for one of your best selling products that will cut the energy use in half and decrease the carbon footprint allowing for the saving of 10,000 trees per year?  Most likely.  Make sure that your content is captivating and interesting and most importantly relevant.  Now with this being said, there are some occasions where you could share some intriguing non-related content, something you think your audience might find interesting, perhaps a new innovative technology that supports your businesses vision or mission or the promotion of a revolutionary person or idea.
  2. Get people to talk about your product/service.  This brings us back to conversation 101. ASK OPEN ENDED QUESTIONS.  If you want to solicit information, ASK! By asking Yes or No closed ended questions you are cutting off the conversation before it has even begun.  Your customer will answer the question in their head and then that’s it, or maybe you’ll get a “like” but that doesn’t mean anything if you cannot analyze it.
  3. Tailor your content to the user.  Make the user feel as if they are being taken into consideration with every post you make.  Make it personal.  This will create a sense of relation with your customer. Generate content that the user will want to share with with all of their friends….and they will.  You also have to make sure that you are responding to your customers comments, likes, shares, reposts etc. Let them know you are listening and that you really do appreciate their interaction.  Nobody wants to be just a number.  Plus, by responding personally or as your business page it will build rapport and it will build brand loyalty with your customers.

See our upcoming articles and video blogs for more updates tips and tricks about social media related topics.

Why Social Media?

Why Social Media?

First of all, let’s talk about what social media networks/platforms are.  A social media network/platform is a virtual meeting place for users who share similar interests, backgrounds, histories and affiliations.  The relationships that we see throughout social media are B2B (business to business), B2C (business to consumer) and C2C (consumer to consumer).

According to Pew Research in one of their recent studies approximately 74% of adults (who have access to internet) use 1 or more social media platform like Facebook, Instagram, Twitter, Pinterest and LinkedIn just to mention a few (this does not include e-mail or non-social platform websites). To see more of the details and a breakdown of demographics check out the article from Pew.

Why is this important?  It means that more people are on the internet than ever before and it is important because if you have the ability to reach a multitude of new customers who you had never even considered, with the same amount of effort you put into reaching your known target market, imagine the results?!

Now this is not to say that you can just make accounts on Facebook, Twitter, Instagram LinkedIn and Pinterest and POOF, you have customers.  It does take planning and time and little bit of elbow grease to formulate and carry out.  It also doesn’t necessarily mean that you need all social media outlets.  Here is a brief rundown of what each social media platform works well with:

-Facebook: Allows for In-depth content sharing, video posting, image posting, status updates which allow you to add multiple media links and images.  Users can like, comment and share the uploaded media and also follow your personal or business profiles/pages. You can add users as “Friends” or get customers or target market to “like” and follow your business via their newsfeed.

-Twitter:  Create a brief profile then share status updates in 160 characters or less.  It allows you to add shortened web links as well as photos and allows users to post, re-post, “favorite” user content/statuses and follow (or subscribe) to other user account content.

-Instagram:  This platform also consists of creating a brief profile and allowing users to follow you and receive updates of your posted content.  It is a place for sharing photos and videos and allows # Hashtagging and commenting to link to similar categories and themes, allowing you to explore other similar users and categories.

-Pinterest:  Using Pinterest is like creating a giant cork board of things you like, for everyone else to see and share and re-post.  Pinterest gives you the ability to post links to content on other platforms, websites or links for videos/images.  Many people use Pinterest as a tutorial source from anything from hairstyles to technology modifications to cooking. You can search by keyword, user, category or theme.

-Linked In:  A professional place for  businesses and job seekers to post profiles, job openings and resumes.  Linked-In allows you to connect with people in your “network” via relationships with people in your own network.  You must confirm that you know these people (with personal profiles) before you can be added but you can openly follow any business profiles. It’s pretty much online head-hunting and job searching.

So with the creation of all these different platforms, we now have the channels to display content that will draw your target market in, but since each platform has its own unique set of characteristics and features they might not all necessarily apply to your needs, but that doesn’t mean that they couldn’t.

See our other blogs and video blogs for a more in-depth explanation of each platform and to explore how each platform can be used and for updates tips, tricks about social media related topics.