Why Social Media?
First of all, let’s talk about what social media networks/platforms are. A social media network/platform is a virtual meeting place for users who share similar interests, backgrounds, histories and affiliations. The relationships that we see throughout social media are B2B (business to business), B2C (business to consumer) and C2C (consumer to consumer).
According to Pew Research in one of their recent studies approximately 74% of adults (who have access to internet) use 1 or more social media platform like Facebook, Instagram, Twitter, Pinterest and LinkedIn just to mention a few (this does not include e-mail or non-social platform websites). To see more of the details and a breakdown of demographics check out the article from Pew.
Why is this important? It means that more people are on the internet than ever before and it is important because if you have the ability to reach a multitude of new customers who you had never even considered, with the same amount of effort you put into reaching your known target market, imagine the results?!
Now this is not to say that you can just make accounts on Facebook, Twitter, Instagram LinkedIn and Pinterest and POOF, you have customers. It does take planning and time and little bit of elbow grease to formulate and carry out. It also doesn’t necessarily mean that you need all social media outlets. Here is a brief rundown of what each social media platform works well with:
-Facebook: Allows for In-depth content sharing, video posting, image posting, status updates which allow you to add multiple media links and images. Users can like, comment and share the uploaded media and also follow your personal or business profiles/pages. You can add users as “Friends” or get customers or target market to “like” and follow your business via their newsfeed.
-Twitter: Create a brief profile then share status updates in 160 characters or less. It allows you to add shortened web links as well as photos and allows users to post, re-post, “favorite” user content/statuses and follow (or subscribe) to other user account content.
-Instagram: This platform also consists of creating a brief profile and allowing users to follow you and receive updates of your posted content. It is a place for sharing photos and videos and allows # Hashtagging and commenting to link to similar categories and themes, allowing you to explore other similar users and categories.
-Pinterest: Using Pinterest is like creating a giant cork board of things you like, for everyone else to see and share and re-post. Pinterest gives you the ability to post links to content on other platforms, websites or links for videos/images. Many people use Pinterest as a tutorial source from anything from hairstyles to technology modifications to cooking. You can search by keyword, user, category or theme.
-Linked In: A professional place for businesses and job seekers to post profiles, job openings and resumes. Linked-In allows you to connect with people in your “network” via relationships with people in your own network. You must confirm that you know these people (with personal profiles) before you can be added but you can openly follow any business profiles. It’s pretty much online head-hunting and job searching.
So with the creation of all these different platforms, we now have the channels to display content that will draw your target market in, but since each platform has its own unique set of characteristics and features they might not all necessarily apply to your needs, but that doesn’t mean that they couldn’t.
See our other blogs and video blogs for a more in-depth explanation of each platform and to explore how each platform can be used and for updates tips, tricks about social media related topics.