Blogging: The most important Social Media tool

Blogging:  The most important social media tool

Blogging is the most important social media tool to utilize online because here you can really get  in-depth about all things related to your business/brand.  If you utilize blogging correctly you can create a strong foundation that supports all other social media platforms and uses them as additional “directors” to guide traffic back to your website.

When you blog, you are able to demonstrate your expertise on whatever subject it is that you are blogging about.  To your audience you appear knowledgeable and credible and therefore people will be more likely to participate by following.

There are some things to look out for with blogging though.

  1. You need to legitimately know what you are talking about.  It is extremely easy to detect when blog articles or bloggers are full of it and once people do, they will drop you faster than you can say Jack Robinson.
  2. Do NOT focus the blog on yourself.  Focus the blog on something one would want to know about that falls in the realm of your business or brand and then subtly and casually tie in how your business or brand is related or could be utilized at the end, here again we are practicing re-direction.
  3. Your content needs to be the correct length.  As my favorite english teacher once said, “Keep your content like a skirt; long enough to cover the subject, short enough to keep it interesting”.  Or just stick to the KISS method.
  4. Don’t overdo it with the jargon.  Unless you are an advanced and specialized technical blog you will want to integrate vocabulary that someone who is just tuning in would be able to understand.  If you do need to introduce some terminology perhaps tailor a specific blog toward an inventory or overview of industry specific terms to educated and keep your followers on point.
  5. Many times we are misled into thinking that if we blog about our practices or techniques that we use, we are essentially giving up our “secrets”.  It’s quite the contrary actually.  Sure, some people might run with the idea or even try to use it but the majority of people are reading about it, with no intention to ever practice it, but merely to gain knowledge on it.  This reverts back to the first point, that by telling your audience these things that you are simply demonstrating your comprehension of the subject and making them aware of their online needs.

BOSS Pro Net has a network of specialists for all of your online needs.  Contact us today to find out more about how BPN can help get your business online and generating results.


How to Engage Users

Let’s say that you have created some social media pages and accounts.  Now what?

The whole point of having these accounts is to pull users to your account so that they “follow” you.  You want them to be getting updates, to know more about your business/service/product/whatever.  But the most important thing you want out of all of this???

You want to engage them.  What good is your page if no one is talking about it? What good is your page if no one is actually looking at it or giving you feedback?  You might as well be talking to a wall (no pun intended).

Let’s go over the goals of Social Media:

-For users to “Share” your content and direct others to your content

-For users to talk about your content

-For users to respond to your content positively and sometimes even negatively (this can be used as constructive feedback)

So how do you do this?

  1. Generate interesting and relevant content.  Do we care what you ate for breakfast? NO.  Do we care if you met your monthly sales goals? Probably not.  Do we care if you are introducing a new cutting edge design for one of your best selling products that will cut the energy use in half and decrease the carbon footprint allowing for the saving of 10,000 trees per year?  Most likely.  Make sure that your content is captivating and interesting and most importantly relevant.  Now with this being said, there are some occasions where you could share some intriguing non-related content, something you think your audience might find interesting, perhaps a new innovative technology that supports your businesses vision or mission or the promotion of a revolutionary person or idea.
  2. Get people to talk about your product/service.  This brings us back to conversation 101. ASK OPEN ENDED QUESTIONS.  If you want to solicit information, ASK! By asking Yes or No closed ended questions you are cutting off the conversation before it has even begun.  Your customer will answer the question in their head and then that’s it, or maybe you’ll get a “like” but that doesn’t mean anything if you cannot analyze it.
  3. Tailor your content to the user.  Make the user feel as if they are being taken into consideration with every post you make.  Make it personal.  This will create a sense of relation with your customer. Generate content that the user will want to share with with all of their friends….and they will.  You also have to make sure that you are responding to your customers comments, likes, shares, reposts etc. Let them know you are listening and that you really do appreciate their interaction.  Nobody wants to be just a number.  Plus, by responding personally or as your business page it will build rapport and it will build brand loyalty with your customers.

See our upcoming articles and video blogs for more updates tips and tricks about social media related topics.