Blogging: The most important Social Media tool

Blogging:  The most important social media tool

Blogging is the most important social media tool to utilize online because here you can really get  in-depth about all things related to your business/brand.  If you utilize blogging correctly you can create a strong foundation that supports all other social media platforms and uses them as additional “directors” to guide traffic back to your website.

When you blog, you are able to demonstrate your expertise on whatever subject it is that you are blogging about.  To your audience you appear knowledgeable and credible and therefore people will be more likely to participate by following.

There are some things to look out for with blogging though.

  1. You need to legitimately know what you are talking about.  It is extremely easy to detect when blog articles or bloggers are full of it and once people do, they will drop you faster than you can say Jack Robinson.
  2. Do NOT focus the blog on yourself.  Focus the blog on something one would want to know about that falls in the realm of your business or brand and then subtly and casually tie in how your business or brand is related or could be utilized at the end, here again we are practicing re-direction.
  3. Your content needs to be the correct length.  As my favorite english teacher once said, “Keep your content like a skirt; long enough to cover the subject, short enough to keep it interesting”.  Or just stick to the KISS method.
  4. Don’t overdo it with the jargon.  Unless you are an advanced and specialized technical blog you will want to integrate vocabulary that someone who is just tuning in would be able to understand.  If you do need to introduce some terminology perhaps tailor a specific blog toward an inventory or overview of industry specific terms to educated and keep your followers on point.
  5. Many times we are misled into thinking that if we blog about our practices or techniques that we use, we are essentially giving up our “secrets”.  It’s quite the contrary actually.  Sure, some people might run with the idea or even try to use it but the majority of people are reading about it, with no intention to ever practice it, but merely to gain knowledge on it.  This reverts back to the first point, that by telling your audience these things that you are simply demonstrating your comprehension of the subject and making them aware of their online needs.

BOSS Pro Net has a network of specialists for all of your online needs.  Contact us today to find out more about how BPN can help get your business online and generating results.

A Shift in the 4 P’s

If any of our readers have ever studied marketing or even business, you probably will remember the principle of the 4 P’s; Product, Price, Promotion & Placement.  The 4 P’s have been hammered into our heads as the most important aspects to define for your business marketing strategy.  But as long as everyone hasn’t been living under a rock for the past decade then we should all be in agreement that the way business is conducted has changed drastically.  In today’s business world, the consumer is flooded with; options, substitutions, a multitude of pricing points, quality levels and suppliers.  We no longer have just a few competitors to choose from, we have hundreds of thousands and they are located all around the world, the traditional business models we know and love are becoming obsolete and some flat out won’t work anymore.  I attended a Web 3.0 conference this past weekend in Mexico City and one of the topics of the conference was the new 4 P’s of marketing.  The Harvard Business Review recently wrote an article regarding the new shift in the 4 P’s:

1. From Products to Solutions

2. From Place to Access

3. From Price to Value

4. From Promotion to Education

The acronym they use for the new 4 P’s is SAVE.  Read the article here. 

Consult with BPN today to find out how we can help you get your business shifted from the 4 P’s to SAVE.